$164BN Voice Commerce 🔊 = 💰 & Actionable Audio Ads
Voice Commerce Comes Of Age
From our November newsletter:
One of the big winners from COVID has been eCommerce. A recent report from Econsultancy cites 43% YOY growth. Smart speaker ownership and engagement has accelerated through lock-downs which, in turn, has fast-forwarded behaviour and engagement. Brands are on the search for new digital commerce channels to embrace, Voice Assistants are exceedingly well placed. We have been working in Voice Commerce since 2015 and have made it super simple to take advantage of this powerful, friction-less channel. Read how here.
From September we have been running several sequential campaigns in conjunction with DAX using radio adverts only played to listeners on Smart Speakers to drive engagement and transactions enabled by Voice Assistants for some of UK’s leading charities. Read all about it here.
Over the next few months many more of these campaigns are going live for some of the worlds largest and most innovative brands.
Read more about ACTIONABLE AUDIO ADS HERE
IT’S USEFUL TO THINK ABOUT ACTIONABLE AUDIO ADS LIKE A CAMPAIGN MICRO-SITE, HOUSED WITHIN A FRICTIONLESS, DELIGHTFUL, VOICE EXPERIENCE
There are 3 principal types of campaign where this works really well:
Brand Response, voice transaction
We deliver end to end campaign attribution adding significant value to the growing digital audio advertising ecosystem. We tie 3 buckets of data together in our data studio: In stream audio ad delivery, Interaction report through the voice experience, Transaction data.
We have some vertical specific media allocated for test campaigns in Q1 2021 from some of the world’s leading audio publishers. Get in touch now to see how we can allocate that to you.
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Much love,
The Say It Now team
About Say It Now:
We are passionate about conversational technology, with over 20 years experience in delivering enterprise solutions our goal is simple, to make people’s’ lives easier. We believe 2 way conversation is the most engaging way to communicate.