Actionable Ads

Advertising You Can Talk To

Say Hello…

Let’s have a chat!

Talk to us

What Our Customers Say

Photo of Nicola Keane

“Frankly, Say It Now has been a life saver.”

Nicola Keane Head of Global MarTech, Pizza Hut International

“Using Say It Now allows us to give our audiences the option to have special offer information sent to their phone, or set a reminder to return to them, meaning the consumer journey doesn’t end once the ad has played out.”

Luke Turner Senior Associate Director, MediaCom

“We’re always looking to innovate our products and services to match our listeners’ behaviour and develop our advertising offerings accordingly so brands can speak to audiences in the most relevant ways.”

Simon Kilby MD of Bauer Media Advertising

“The seamless brand experience and clear call to action will increase sign-ups and, ultimately, boost all important donations for Cancer Research UK.”

Lucy Salazar Senior Events Marketing Manager, Cancer Research UK

“McCain has always been a brand leader in innovation, whether that’s been in our products, packaging or promotional activity. That’s why we’re excited to launch our first actionable audio advertising, marking a new milestone in our consumer interactions.”

Mark Hodge Marketing Director, McCain

“The campaign incorporates new media innovation, with a range of new disruptive media formats in partnership with key media owners including actionable smart speaker audio advertising with Say It Now.”

Pete Markey Chief Marketing Officer, Boots

  • Bassetts Vitamins logo
  • Audible by Amazon Logo
  • Chessington World of Adventures Logo
  • Warner Hotels Logo

Subscribe now!

Our newsletter has all the latest news

Sign up

Say It Now, Award Winning
Experts in Voice Commerce

We work with world leading brands to enable voice commerce. Our Actionable Audio AdsⓇ AdTech delivers Audio Ad campaigns with live end to end attribution, deep campaign data, automated campaign optimisation, engagement and transactions. We are passionate about the power of digital audio and the benefits of voice.

Case Studies


  • 38% Conversion rate
View Case Study

Magic On The Beach

  • 44.1% Session to CTA Conversion
View Case Study

The Lion King Musical

  • 29% Conversation rate
  • 104 secs brand dwell time
View Case Study


  • 28.83% conversion rate
  • 27.1 secs brand dwell time
View Case Study

Pizza Hut

  • 52% sessions to CTA conversion rate
  • 44 secs brand dwell time
View Case Study


  • 25.5% of users requested the brochure
  • 25 secs brand dwell time
View Case Study

NYU Langone Health

NYU Langone was looking to raise awareness and develop a new channel to offer access to their doctors and archive of information. They commissioned…

View Case Study

Cif Wipes

  • 99.1% listen through rate
  • 65.8% order intents
View Case Study


  • 98.54% listen through rate
  • 5.5% requested for more information
View Case Study

MSC Cruises

  • 99.3% listen-through rate
  • 32 secs brand dwell time
View Case Study


  • 30 secs brand dwell time
  • 23% conversion rate
View Case Study


Alexa, open Talisker Tasting

View Case Study

Stella Artois

See the Amazon product listing here

View Case Study

Virtual Open Day

Alexa, open UWE guide

View Case Study


Alexa, open Whisky Me

View Case Study

Let’s talk about your next big idea!

Talk To Us

Actionable Audio Ads –

Say It Now Products With End To End Analytics


Buy it Now – Voice Commerce Campaigns

  • Purchase a product


Respond Now – Lead Generation

  • Enter a competition
  • Send to Phone: Generate coupon & URL
  • Add to CRM
  • Order a sample


Brand Experience – Deep Engagement

  • Create brand ambassadors
  • Deliver an experience
  • Let’s play a game
  • Let us guide you

Latest News

Speak Now, Act Now: The Rise of Actionable Ads in 2024

Did you know that over 60% of adults in the UK own a smart speaker?  Brands are searching for ways to cut through the noise,…

February 15, 2024

Tuning In Midlands 2024

Our Sales Director, Zoe Bruton, spoke at Radiocentre’s ‘Tuning In Midlands’ on Wednesday the 7th of February 2024, in Birmingham.  The sessions across the morning…

February 15, 2024

CTV is Taking Over… and it’s Here to Stay

Introduction The reign of cable boxes and satellite dishes is over. Move over, outdated giants, because the Connected TV (CTV) is the new sheriff in…

February 2, 2024

Travel and Actionable Ads: A Match Made in Heaven

Over the years, something has been evident.  Travel-centered Actionable Ad (AA) campaigns stand out within the competitive landscape and yield strong results. Brands including MSC…

January 23, 2024

Alexa, Open easyJet Holidays

Book your dream holiday with easyJet’s Big Orange Sale. We have partnered with easyJet to launch their first Actionable Audio Ad campaign.  easyJet has various…

January 16, 2024

Alexa, Open Just Eat

Did somebody say Just Eat? Following the release of their latest starstudded jingle with Christina Aguilera and Latto, Just Eat launched their first Actionable Audio…

January 3, 2024

Alexa, Open Tesco Mobile (Christmas Edition)

Tesco Mobile have exciting offers to keep you feeling festive this December.   Following their black Friday campaign, Tesco Mobile’s Christmas actionable audio ad enables you…

December 1, 2023

Alexa, Open Boots (Christmas Edition)

Boots have a ton of offers for you this Christmas! Boots’ Actionable Audio Ad is back! Boots are running various deals and offers this December…

November 30, 2023

November Newsletter

There’s a lot going on, we’re all busy, so here’s a quick rundown: We won ‘Best Use of Digital Audio Technology’ at The Wires for…

November 22, 2023

Alexa, Open Moonpig

Would you like money off your next Moonpig order? Of course you do! (that was a rhetorical question) We teamed up with Global Radio and…

November 17, 2023

Voice Marketing Industry Update

Thursday the 9th of November 2023 saw a hand-picked selection of our trusted partners and clients come together in Moorgate, London to see us host…

November 15, 2023

“Say It Now, how do I stop Alexa from telling my kids their Christmas presents?”

Tired of Alexa ruining Christmas by telling your kids their Christmas presents well in advance?  We have a top tip to help save your Christmas…

November 13, 2023

Alexa, Open Tesco Mobile

Looking for some great value Black Friday Deals? Tesco Mobile has you covered!  Tesco Mobile’s Actionable Audio Ad campaign highlights the best Black Friday phone…

November 6, 2023

Voice Assistants and LLMs: Say It Now’s Clear Vision in a Transforming Landscape

We have had a clear vision on the power of voice since Say It Now’s inception.  In our first year of trading, we won The…

October 31, 2023

Alexa, Open British Gas

British Gas HomeCare is here to make your life easier. Make sure you are covered for any repairs for heating, plumbing, electrics, and drains this…

October 25, 2023

Alexa, Open Bassetts Vitamins

Get the vitamins you need today with Bassetts!  Mondelez’s first Actionable Audio Ad campaign for Bassetts went live last week! They want to make sure…

October 13, 2023

We are crowdfunding

We are crowdfunding with Seedrs!  Say It Now is growing exponentially and we would love to have you join us on this thrilling journey into…

October 3, 2023

Alexa, Open Hotpoint

There is nothing better than a clean kitchen, right?  Hotpoint are harnessing the power of voice-activated technology by launching its first Actionable Audio Ad.  Hotpoint’s…

September 29, 2023

Tuning in 2023

Introduction Radiocentre’s annual flagship conference, Tuning In, was held on September 26th, 2023, and it was a star-studded event. Hosted by Tyler West, the conference…

September 28, 2023

September Newsletter

So the big question is… When does autumn start? Gregorian calendar says 1 Sept.  Astrophysicists say the autumnal equinox (23rd Sept).  My head says when…

September 19, 2023

Heading into Q4 – The Expert Verdict on CTV: How to make your media spend work harder

The seasons change.  The nights draw in.  Are you going to be working from home more this winter? Hitting up those seasonal sales from your…

September 15, 2023

August Newsletter

With summer in full swing, we’re currently running seasonal campaigns with Chessington, Audible and Boots.  More people than ever are engaging as smart speaker radio…

August 22, 2023

Alexa, Open Summer Listens by Audible

Are you ready for a summer of great listening? With Audible’s new Actionable Audio Ad, you can easily discover the perfect summer reads and listens…

August 16, 2023

Alexa, Open Chessington

Are you ready for an adventure this summer?  Chessington World of Adventures Resort has partnered with us to launch their first Actionable Audio Ad.  Listeners…

August 8, 2023

“Alexa, why should I make my next Christmas campaign actionable”

Make your Christmas Campaign better than ever! Say It Now is focused on delivering an awe-inspiring Christmas campaign PCA in Jan ‘24. Realistically, we know…

August 2, 2023

July Newsletter

It’s been such a busy month. So much IRL we feel we’ve seen so many clients, partners, and industry friends, which we find so energising….

July 12, 2023

Subaru’s Actionable Audio Ad Campaign: A Win-Win for Consumers and Brands

Subaru’s Actionable Audio Ad Campaign is back! Listen to the various Audio Ads here Subaru’s “Alexa, Open Subaru” campaign is a great example of how…

July 12, 2023

MAD//Fest 2023: A Success for Actionable Advertising

Actionable Advertising was a big winner at MAD//Fest 2023. We had 10x the footfall of last year, and we were able to educate the industry…

July 12, 2023

Alexa, Open Boots

Boots is excited to announce the launch of its first Actionable Audio Ad campaign, just in time for summer 2023. This innovative new campaign allows…

June 29, 2023

Alexa, Open Warner Hotels

Warner Hotels have launched its first Actionable Audio Ad campaign, listen below Warner Hotels is excited to announce the launch of its first Actionable Audio…

June 29, 2023

Say It Now launches Voice Marketing Benchmarking Report – make your media spend go further

Thursday 15th June 2023 saw a hand picked selection of industry leaders come together at Amazon’s UK headquarters in London to see Say It Now…

June 19, 2023

May Newsletter

We’d like to invite you to an exclusive event we’re holding at Amazon’s UK HQ on 15th June. Here we will dig deep into insights…

June 9, 2023

Ex-Amazon Business Development lead, Lance Charlish, joins Say It Now to support strategic expansion in North America

We are delighted to announce the appointment of Lance Charlish as Board Advisor.  With impressive credentials in the tech industry, Lance brings a wealth of…

June 7, 2023

April Newsletter

After a record-breaking Q1, we’ve been racing into Q2 with smiles on our faces!  As you read last month we made a huge breakthrough in…

May 5, 2023

Alexa, Open McCain

McCain, the family-owned business that is the world’s largest manufacturer of frozen potato products and a global leader in prepared appetisers and snacks, has partnered…

May 5, 2023

Alexa, Open Race for Life

Cancer Research UK, the world’s leading cancer charity, launched its first Actionable Audio Ad with us in Q2 of 2023. This Actionable Audio Ad enables…

May 5, 2023

A day in the life at Say it Now – Alex Bovill

My day spent at Say It Now allowed me to undertake a variety of situations and activities such as attending various meetings, learning from members…

March 31, 2023

March Newsletter

Sometimes everything changes. Since winning ‘The Alexa Cup’ in 2019 our relationship with Amazon has been building. However, we recently found the turbo button and…

March 30, 2023

Alexa, Open Xero Go

Xero, the global small business platform that supports 3.5 million subscribers with accounting solutions, payroll, workforce management, expense, and projects, launched its first Actionable Audio…

March 28, 2023

Audio Intelligence Summit 2023

Our CEO, Charlie Cadbury, spoke at Veritonic’s Audio Intelligence Summit, alongside Damian Scragg, General Manager at Veritonic. Charlie discussed how you can advance your consumer…

March 15, 2023

Alexa, Open Starbucks

Starbucks, the well-known multinational coffeehouse chain with over 32,000 stores in 80 countries, launched its first Actionable Audio Ad with us last week.  Starbucks was…

February 28, 2023

February Newsletter

The sun is shining, the days are getting longer and word is getting out! At Campaign’s Radio and Audio Advertising Summit a couple of weeks…

February 20, 2023

Alexa, Open Magic On The Beach

Ronan Keating and Harriet Scott invite Magic Radio listeners to win a holiday to Dubai by playing interactive smart speaker game We have teamed up…

February 14, 2023

Zoe Bruton joins our team

Say It Now, the voice assistant adtech firm, has appointed Zoe Bruton, a rising star of the audio advertising industry, as its new Sales Director….

February 8, 2023

January 2023 Newsletter

Hope your year has started apace, ‘23 is the place to be! We’ve been quick out of the gates with several high-profile bookings across EU…

January 20, 2023

A Bright Future: The Evolution of Radio

9 months in the making we are very happy with the result of our latest white paper published in partnership with the Radio Advertising Bureau,…

January 16, 2023

Alexa, Open Dominos

Dominos successfully ran its first Actionable Audio Ad campaign with us in Q4 of 2022! Smart speaker listeners who heard the Domino’s advert on digital…

January 16, 2023

December Newsletter

What a year! We’re nearly there… Big news for us, last month we won THE GRAND PRIX at THE WIRES with our partners, Xaxis. No better industry…

January 3, 2023

Alexa, Open Tesco

This Christmas, radio listeners can tune into Tesco’s special offers via their Alexa smart speaker! Say It Now, has partnered with Tesco, to launch its…

December 12, 2022

The Future of Alexa: separating speculation from facts

A small number of sensationalist headlines have led to questions and speculation about the future of Alexa.  Amazon has confirmed that it is committed as…

November 30, 2022