Actionable Ads.

Advertising You Can Talk To

Say It Now, Award Winning Experts in Voice Commerce

Our purpose is to facilitate meaningful conversations between consumers and brands.

We work with world leading brands to facilitate meaningful conversations between consumers and brands. Our Actionable Audio AdsⓇ AdTech product delivers Audio Ad campaigns with live end to end attribution, deep campaign data, automated campaign optimisation, engagement and transactions.

We are passionate about the power of digital audio and the benefits of voice. Through a deep understanding of smart speaker audio inventory and unparalleled in flight data we enable brands and agencies to reach new levels of audio advertising success.

Trusted by our clients and partners

Best Practice Audio
Advertising

By gathering live data about the engagement of your advertising campaigns you can optimise in flight. Our trademarked Actionable Audio AdsⓇ suite of products activate the voice channel for engaging and insightful marketing campaigns across Alexa and Google Assistant. They reduce friction, facilitate a greater user experience, drive sales through fresh, innovative marketing efforts, and keep the listener engaged. All whilst providing baskets of useful data. After listening to an audio ad, customers use their voice assistant to purchase goods and services or download coupons to redeem later. It’s that simple. Our mission is to support global brands and publishers build up their voice strategies so they can take advantage of voice commerce.

Testimonials

“We worked with Bayer’s brand Berocca Boost to launch their first Actionable Audio Ad campaign, allowing people listening to Global radio stations to speak to the ad, asking for more information about the product and or to order it directly. This was a great collaboration between several of our partners, DAX, Mediacom, Mullen Lowe and A Million Ads. To learn more, just say “Alexa, open Berocca Boost”.
Johne Smith, Berocca
“This is the next step in the ever-evolving UK and global audio market in creating a genuine v-commerce marketplace. Say It Now demonstrated how and why they should be our preferred partner in this space as part of the competitive RFI process. We are looking forward to developing and opening up these new opportunities with our clients”
Charlie Yeates, Group M Trading Team & Audio Expert
“Amazon recently started upping the Alexa interactive ads but is only following the trail blazed by Say It Now…”
Voicebot.ai – November 2021
“Macmillan relies almost entirely on public donations to do whatever it takes for people living with cancer, so utilising a new channel to encourage listeners to donate through their smart speakers was a real game changer when responding to the fundraising challenges caused by the pandemic and reaching people at home. At a time when people with cancer need us more than ever, it has been really encouraging to see this innovation drive user engagement and donations, with one in four (24.4%) users showing a positive intention by activating the Macmillan skill and 16% moving towards making a donation.”
Claire Rowney, Executive Director of Fundraising, Marketing and Innovation at Macmillan Cancer Support
“The ability for listeners to speak back to our audio ad campaigns appealing in a growing cashless society. We wanted to find a solution to increase donations using a new channel to us, voice. We were pleased to see Say It Now and Octave Audio provide real-time data on performance, where we learned that Jo Brand’s voice helped to drive over two times as many unique users. It was intriguing to observe how this linked into consistent performance across the Alexa skill, and was a key brand learning for us that we could to optimise the ausio campaign in real time.”
Daniel Gray, Transformation Lead at Crisis UK
“Hearing health is massively important and can influence peoples’ quality of life. We want to make sure that it is front of mind for people across the country, and that’s why we decided to partner with Say It Now – to launch our first ever actionable audio advert – so that we can make it as easy as possible for people to book a hearing test. We pride ourselves on being an innovative brand and hope to roll out this technology for our other products and services in the future.”
Gordon Harrison, Chief Audiologist, Specsavers

Client Success

“Alexa, Open Sepcsavers Hearing”



Specsavers Hearing were looking for a new channel to drive bookings of Specsavers hearing. They used a highly targeted and engaging Actionable Audio Ad campaign to engage with and drive hearing test bookings.

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“Alexa, Open MSC Cruises”



MSC Cruises were looking for a high-performing branding channel which could also drive listeners to engage and request a callback or to request a brochure, all without lifting a finger.

Actionable Audio Ads used audio advertising to drive listeners towards a frictionless Alexa experience which ended up with a callback and brochure requests at a cost comparable with display channels, with all the branding you’d expect to form audio.

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“Alexa, open Perlmutter cancer centre”



NYU Langone were looking to raise awareness and develop a new channel to offer access to their doctors and archive of information. They commissioned an Actionable Audio Ad campaign with a powerful audio ad creative which encouraged listeners to engage with their smart speaker for more information or to book an appointment.

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“Alexa, Open Berocca Boost”

We worked with Bayer’s brand Berocca Boost to launch their first Actionable Audio Ad campaign, allowing people listening to Global radio stations to speak to the ad, asking for more information about the product and or to order it directly.

This was a great collaboration between several of our partners, DAX, Mediacom, Mullen Lowe and A Million Ads. To learn more, just say “Alexa, open Berocca Boost”.

  • 30 sec

    Average time spent in the Berocca Boost experience.

  • 23%

    Conversions / bought Berocca Boost

  • 42%

    Asked for information about Berocca Boost

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“Alexa, open Cif wipes”



Unilever’s Cif antibacterial wipes were looking for a new way to explain the brand’s benefits to their audience and enable audio advertising to drive to voice commerce. This campaign which went live in a COVID-induced environment in December 2021, ran with 2 creatives and the live data that was reported back allowed immediate insight into the efficacy of the campaign.

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“Alexa, Open Talisker Tasting”

“Talisker is a brand with an extremely rich heritage, produced by the sea on the Isle of Skye. When approaching this project, we were looking to bring elements of this location and the fantastic tasting tours at the Talisker Distillery into people’s homes.”

“Voice is the perfect technology to do just this and provide an enhanced brand experience by putting the consumer, product and brand at the centre of a tasting, in a completely seamless and non-intrusive way.”

  • 7.5 Minutes

    Average time spent in the experience

  • 60%

    Time spent in the experience vs brand information

  • 7-8 PM

    Was the most popular time to use the skill

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“Alexa, Open Crisis UK”

The ability for listeners to speak back to our audio ad campaigns is appealing in a growing cashless society. We wanted to find a solution to increase donations using a new channel to us, voice. We were pleased to see Say It Now and Octave Audio provide real-time data on performance, where we learned that Jo Brand’s voice helped to drive over two times as many unique users. It was intriguing to observe how this linked into consistent performance across the Alexa skill, and was a key brand learning for us that we could to optimise the audio campaign in real time.

  • 57.5%

    Positive intent

  • 22.7%

    Donation intent

  • 2.2X Unique users

    With use of Jo Brand’s voice

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Actionable Audio Ads – Say It Now Products with end to end analytics

01.

Buy It Now – Voice Commerce Campaigns

  • Purchase a product

02.

Respond Now – Lead Generation

  • Enter a competition
  • Send to Phone: Generate coupon & URL
  • Add to CRM
  • Order a sample

03.

Brand Experience – Deep Engagement

  • Create brand ambassadors
  • Deliver an experience
  • Let’s play a game
  • Let us guide you