Alexa, Open British Gas

British Gas HomeCare is here to make your life easier.

Make sure you are covered for any repairs for heating, plumbing, electrics, and drains this winter. British Gas’s first Actionable Audio Ad went live this week promoting their HomeCare cover! Listeners can receive a link to their phone to find out more about the service by simply using their voice. As quick and easy as that. 

Listen to the audio ad below:

Listen to the skill interaction below:

Benefits to the brand:

• Increased brand awareness of the HomeCare service 
• Stay at the forefront of consumer consideration by using a high-impact format.  
• End-to-end measurement in the audio space 
• Instant engagement via voice-activated call-to-action
• Access to our live data dashboard allows tracking of the campaign performance from the moment it goes live
  

Benefits to the consumer: 

• Hands-free completion of the call to action
• Convenience- having a link sent straight to their phone
• Non-disruptive user flow- the listener does not have to stop what they are doing to engage with the ad. 

Learn more about HomeCare by simply saying “Alexa, Open British Gas.”