Actionable TV Ads
Delivering Engagement and Attribution
Actionable TV Ads- What and Why?
Actionable TV Ads are on-screen ads that encourage the viewer to engage with their Voice Assistant (Alexa, Google Assistant) after viewing the television ad, to complete a brand’s advertising campaign goal, using voice transactions, lead gen, or delivering an engaging brand experience.
- Encourage viewers to engage with their Alexa smart device(s) via a custom call-to-action for a fully customizable, two-way conversation
- Produce or optimize your existing CTV video ad creative to fit your campaign needs.
- Determine the success of your CTV campaign with custom reporting around user engagement for end-to-end attribution
- No integration required
- Our tracking pixel runs with your CTV creative and we share our reporting dashboard to show live engagement data.