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Digital Influencers, the next generation of conversation
Look at me! What kind of megalomaniac sycophant clones themselves? It’s been happening for years in the world of advertising. You capture your brand ambassador…
AI’s next advertising revolution isn’t about making more ads. It’s about making media more valuable
Amsterdam | 8 October 2026 AI AI, agentic media buying, conversational advertising and everything in between. Yesterday I attended (and spoke at) EGTA’s Marketing &…
What would your website say if it could talk?
Did you know that voice experiences convert at six times the rate of a web page? The problem has always been explaining how they work. So we built See…
The Attribution Gap: Why Audio Has Always Been Advertising’s Blind Spot…Until Now
Ask a marketer how their last paid social campaign performed, and they’ll give you a number. Click-through rate, cost per acquisition, return on ad spend….