Digital Influencers, the next generation of conversation

Look at me!

What kind of megalomaniac sycophant clones themselves?

It’s been happening for years in the world of advertising. You capture your brand ambassador in a magazine, billboard, or premium 30 second TV or audio spot then use that one image or audio millions of times to hammer home your message, hoping some comply.

If they do, your advertising works, is this subversion, coercion or attrition?

I would argue we are a more complex and nuances species that prefer a different method to earn trust, receive empathy and build a bond.  I firmly believe that conversation is the best way to build a trusted relationship.

For years, every brand has espoused the desire to ‘have a conversation’ with their customers/ consumers but have lacked the means. This is the reason I started working with Alexa in 2015, it’s been a long journey but the hard yards have paid off.

Today we’re at a point where technology can create brand safe, realistic company ambassadors that can act as your best salesperson or company evangelist, at limitless scale, 24/7.  Moreover, the conversations are both novel and sticky.  They deliver outsized brand dwell time and capture true sentiment.

How does this work?

Find out more here, demo influencers available to talk to by clicking below or saying:

“Alexa, launch Honest Abe Skill”

“Alexa, launch Say It Now Skill”

We love a good conversation, get in touch here now.