Alexa, Open Chessington
Are you ready for an adventure this summer?
Chessington World of Adventures Resort has partnered with us to launch their first Actionable Audio Ad.
Listeners simply need to say “Alexa, Open Chessington” where they will be able to find out more about the resort or book their tickets directly. The respective link is sent straight to the listeners’ phone, allowing them to carry on with whatever they are doing.
Listen to the audio ad:
Benefits to the consumer:
- Discover Chessington World of Adventures with just a voice command
- Tickets can be booked easily and straightaway
- Call to action can be completed without stopping whatever you are doing
Benefits to the brand:
- Raise awareness of Chessington’s brand- Actionable Audio Ads offer 2.3x the branding potential compared to standard radio ads [The Power of Actionable Audio Ads] as brand recognition is increased, along with increased general attention.
- Drive sales of tickets
- Track the live performance of the campaign and optimise in real-time.
Give it a test, simply say “Alexa, Open Chessington.”
Listen to how the smart speaker interaction works: