Audley Villages
Giving print a longer life by making it Actionable
We have partnered with Audley Villages.
After viewing the leaflet, rather than throwing it straight in the recycling bin, readers will have a chance to engage with the leaflet more easily by saying “Alexa, send me an Audley Brochure.”
An audio campaign is also being run alongside this actionable print campaign, with the invocation “Alexa, Open Audley Villages.”
The Objective:
Increase the life span and conversion rate of print advertising.
The Strategy:
Say It Now launched an audio campaign, alongside the Actionable print campaign, to increase conversion rates.