Alexa, Open Audley Villages
We have partnered with Audley Villages! This is the first Actionable Print campaign we have run and perfectly demonstrates how you can make your print campaign digital.
Audley Villages are home to luxury retirement villages. After viewing the leaflet, rather than throwing it straight in the recycling bin, readers will have a chance to engage with the leaflet more easily by saying “Alexa, send me an Audley Brochure.”
This invocation is included in the leaflet with its own little section to encourage people to complete the call to action with the voice, unlike with traditional print where readers and expected to manually do something such as typing in a URL.
An audio campaign is also being run alongside this actionable print campaign, with the invocation “Alexa, Open Audley Villages.”
Once invoked, users will have a chance to download a brochure or receive a link straight to their phone to book a visit.
Listen to the audio ad below:
Listen to the skill interaction below:
Benefits to the brand:
- Increased brand awareness for Audley Villages
- Increased engagement on printed material
- Audley Villages will be perceived as being more innovative
- Increased brochure downloads and visits booked
- End-to-end measurement of the campaign performance
- Instant engagement via a voice-activated call-to-action
- Access to our live data dashboard that allows tracking of the campaign performance from the moment it goes live
Benefits to the consumer:
- Hands-free completion of the call to action
- Convenience- link is sent straight to their phone to book a visit or receive the brochure instantly
- Non-disruptive user flow- the listener does not have to stop what they are doing to engage with the ad
Give it a go, say “Alexa, Open Audley Villages.”
