Cif Wipes
Order from Amazon
Order from Amazon in skill
Unilever’s Cif antibacterial wipes were looking for a new way to explain the brand’s benefits to their audience and enable audio advertising to drive to voice commerce. This campaign which went live in a COVID-induced environment in December 2021, ran with 2 creatives and the live data that was reported back allowed immediate insight into the efficacy of the campaign.
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Challenge
Cif wanted to increase the awareness of their products to ensure they were top of mind when it cleaning products and especially anti-bac wipes.
An Audio campaign enabled by voice commerce capabilities was the perfect fit to engage audiences in finding out more about Cif Wipes; and even purchase them in the skill via Amazon.
Approach
Say It Now built a bespoke branded skill that allowed users to hear more information Cif Wipes and purchase them from Amazon right in the skill.
The campaign ran with a creative that encouraged users to ask smart speakers to open the skill across contextually-relevant in-stream and podcast audio supply.
