Subaru
Book a test drive
Book a test drive via Alexa
Subaru were looking for a new way to drive interest in their new all-electric ‘Solterra’.
They used Actionable Audio Adverts here to drive customers into a simple, voice-first experience, to request a brochure or book a test drive.
Get in touch to hear what we can do for you.
Challenge
Subaru wanted to increase the awareness of their services to ensure they were looking for a new way to drive interest to their new all-electric ‘Solterra’.
An Audio campaign enabled by voice commerce capabilities was the perfect fit to engage audiences to get send a brochure or book a test drive
Approach
Say It Now built a bespoke branded skill that allowed users to get sent a brochure or book a test drive.
The campaign ran with a creative that encouraged users to ask smart speakers to open the skill across contextually-relevant in-stream and podcast audio supply.
