Alexa, Open Boots (Christmas Edition)
Boots have a ton of offers for you this Christmas!
Boots’ Actionable Audio Ad is back! Boots are running various deals and offers this December to help you with your Christmas gift shopping.
Listeners can receive a link immediately to their phone to browse all the deals available on the Boots website or they can set a reminder directly to their smart speaker so they never miss out on the latest deals dropping! All of this can be done by saying “Alexa, Open Boots.”
Listen to the audio ad below:
Listen to the skill interaction below:
Benefits to the brand:
- Increased brand awareness
- Additional brand dwell time in skill beyond ad spot
- Stand out in the market over the busy Christmas season
- Stay at the forefront of consumer consideration by using a high-impact format.
- End-to-end measurement in the audio space
- Instant engagement via voice-activated call-to-action
- Access to our live data dashboard allows tracking of the campaign performance from the moment it goes live
Benefits to the consumer:
- Hands-free completion of the call to action
- Convenience- having the call-to-action link sent straight to their phone
- Support with their Christmas shopping
- Ability to set reminders directly to their smart speaker to avoid missing the announcement of new deals
- Saving some money over the expensive season
- Non-disruptive user flow- the listener does not have to stop what they are doing to engage with the ad.
So much is possible and all you need to do is say “Alexa, Open Boots.”