There’s a lot going on, we’re all busy, so here’s a quick rundown:
We won ‘Best Use of Digital Audio Technology’ at The Wires for the 2nd year running alongside our partners Group M Nexus and EssenceMediacom.
We held a sold-out and very well-received industry update sharing a load of data and announcing Say It Now Studio. Event slides and presentation can be accessed here.
A load of case studies below from Bassets, British Gas, Tesco Mobile, Moonpig & Hotpoint.
And finally, a top tip to ensure Alexa doesn’t spill the beans on what you’ve ordered for Christmas.
Enjoy silly season and feel free to invite us out 😉
Charlie Cadbury, CEO
Voice Marketing Industry Update
Thank you to everyone who joined us for our sold-out Voice Marketing Industry Update event!
It was great to see so many of you there.
We talked through the industry’s current landscape and what is to come as we approach 2024, including the impact of AI, and teased the launch of ten Say It Now Studio
Click the link below to watch the full presentation.
Our crowdfund passes 95%
Our crowdfund opened to the masses this month
A big thank you to those of you who have already invested in Say It Now – we are thrilled to have you join us on this journey!
While you no longer have priority access as the campaign is open to all, it’s not too late to join us! If you’re unsure, you can head over to Seedrs where we have meticulously laid out our plans for the business!
We’re so excited to be 95% funded already, and we hope you’ll come along.
Alexa, Open Moonpig
Moonpig have launched their first Actionable Audio Ad campaign.
Christmas is fast approaching and we know you have lots of cards to get sorted, why not get it sorted with Moonpig.
Listeners who hear the audio ad simply say “Alexa, Open Moonpig” and they will receive a discount voucher straight to their phone.
Try it out, just say “Alexa, Open Moonpig.”
Alexa, Open Hotpoint
Hotpoint have partnered with us to launch their first Actionable Audio Ad campaign.
Hotpoint’s new ‘CleanProtect induction hob’ has a unique clean protect coating that allows you to wipe it down just with water.
Listeners who hear the digital audio ad simply need to say “Alexa, Open Hotpoint” where they will be able to receive a link directly to their phone to browse the Hotpoint website where they can learn more about the product.
Give it a test, just say “Alexa, Open Hotpoint.”
Alexa, Open Bassetts Vitamins
Bassetts Vitamins are here to ensure that you get the Vitamins you need!
Their Actionable Ad campaign allows listeners to purchase either the Bassetts Man 50+ or Woman 50+ vitamins directly from the Amazon store.
Give it a try, just say “Alexa, Open Bassetts Vitamins.”
Alexa, Open British Gas
We are live with British Gas!
As we get deeper into winter, British Gas want to make sure that you are not worried about any household issues that might arise with their HomeCare cover.
A link is sent directly to the users’ phone to learn more about the service.
Test it out, say “Alexa, Open British Gas.”
Alexa, Open Tesco Mobile
Tesco Mobile is live and ready for Black Friday!
Smart speaker listeners simply need to say “Alexa, Open Tesco Mobile” and can receive a link to their phone to browse the various deals on offer on their website or they can set a weekly reminder directly to their smart speaker so they never miss out on the new offers.
Say It Now and LLMs
Given the recent updates Amazon announced for Alexa, have a read of our clear vision within the landscape.
Magic on the beach case study
Alexa Christmas Tip
Need Alexa to stop running Christmas?