Alexa, Open Moonpig

Would you like money off your next Moonpig order?

Of course you do! (that was a rhetorical question)

We teamed up with Global Radio and EssenceMediacom to create Moonpig’s first actionable Audio Ad campaign! As we get closer to Christmas, Moonpig knows that everyone has a variety of cards they need to buy – and they’ve got a card for that! 

Listeners can receive a discount voucher straight to their phone, all they need to do is say “Alexa, Open Moonpig.”

Listen to the audio ad below:

Benefits to the brand:

• Increased brand awareness 
• Additional brand dwell time in skill beyond ad spot
• Stand out in a saturated market
• Stay at the forefront of consumer consideration by using a high-impact format.  
• End-to-end measurement in the audio space 
• Instant engagement via voice-activated call-to-action
• Access to our live data dashboard allows tracking of the campaign performance from the moment it goes live
  

Benefits to the consumer:

• Hands-free completion of the call to action
• Convenience- having the discount voucher sent straight to their phone for instant activation
• Support with their Christmas shopping and to-do list
• Non-disruptive user flow- the listener does not have to stop what they are doing to engage with the ad. 

All you have to do is say “Alexa, Open Moonpig.”