Alexa, Open Moonpig
Would you like money off your next Moonpig order?
Of course you do! (that was a rhetorical question)
We teamed up with Global Radio and EssenceMediacom to create Moonpig’s first actionable Audio Ad campaign! As we get closer to Christmas, Moonpig knows that everyone has a variety of cards they need to buy – and they’ve got a card for that!
Listeners can receive a discount voucher straight to their phone, all they need to do is say “Alexa, Open Moonpig.”
Listen to the audio ad below:
Benefits to the brand:
- Increased brand awareness
- Additional brand dwell time in skill beyond ad spot
- Stand out in a saturated market
- Stay at the forefront of consumer consideration by using a high-impact format.
- End-to-end measurement in the audio space
- Instant engagement via voice-activated call-to-action
- Access to our live data dashboard allows tracking of the campaign performance from the moment it goes live
Benefits to the consumer:
- Hands-free completion of the call to action
- Convenience- having the discount voucher sent straight to their phone for instant activation
- Support with their Christmas shopping and to-do list
- Non-disruptive user flow- the listener does not have to stop what they are doing to engage with the ad.
All you have to do is say “Alexa, Open Moonpig.”