Alexa, Open Hotpoint
There is nothing better than a clean kitchen, right?
Hotpoint are harnessing the power of voice-activated technology by launching its first Actionable Audio Ad.
Hotpoint’s new ‘CleanProtect induction hob’ has a unique clean protect coating that allows you to wipe it down just with water. Impressive! Listeners who hear the digital audio ad simply need to say “Alexa, Open Hotpoint” and they will then be able to receive a link directly to their phone to browse the Hotpoint website where they can learn more about the product.
Benefits to the brand:
- Increase brand awareness for Hotpoint
- Increase consideration of the CleanProtect range
- Instant engagement via voice-activated call-to-action
- Increased website traffic
Benefits to the consumer:
- Hands-free completion of the call to action
- Convenience- the relevant link is sent directly to the consumers’ phone
- Non-disruptive user flow- the listener does not have to stop what they are doing to engage with the ad.
Test it out, just say “Alexa, Open Hotpoint.”
Listen to the skill interaction ad: