Alexa, Open Tesco Mobile
Looking for some great value Black Friday Deals?
Tesco Mobile has you covered!
Tesco Mobile’s Actionable Audio Ad campaign highlights the best Black Friday phone deals they have to offer. They want to make sure you are not missing out on the deals they are running over the course of November in the lead-up to Black Friday.
Listeners can receive a link to their phone to browse the various deals on offer on their website or they can set a weekly reminder directly to their smart speaker so they never miss out on the new offers that Tesco Mobile has over November.
Listen to the audio ad below:
Listen to the skill interaction below:
Benefits to the brand:
- Increased brand awareness of Tesco Mobile’s Black Friday deals
- Allows Tesco Mobile to stand out against its competitors in a saturated market over the busiest time of year
- Stay at the forefront of consumer consideration by using a high-impact format.
- End-to-end measurement in the audio space
- Instant engagement via voice-activated call-to-action
- Access to our live data dashboard allows tracking of the campaign performance from the moment it goes live
Benefits to the consumer:
- Hands-free completion of the call to action
- Convenience- having a link sent straight to their phone or getting weekly reminders set directly to their smart speaker
- Non-disruptive user flow- the listener does not have to stop what they are doing to engage with the ad.
All you have to do is say “Alexa, Open Tesco Mobile.”
