Tesco Mobile Case Study
Delivering engagement and attribution using Alexa to engage with Audio Ads
We have been working with Tesco Mobile for the last year or so.
The Challenge:
- Lack of data in audio
- Long feedback cycle
The Objective:
- Increase customer acquisition efficacy
- Increase understanding of channel performance
The Strategy:
- Enable audio engagement
- Understand and improve channel ROI
The Outcome:
4 X increase in campaign performance!
Create long term audio strategies that include actionable ads
Marketers can take advantage of the
rising consumption of audio across
smart speakers, real-time data and insight that makes media spend perform betterAudio is a growing channel for user acquisition
Hear campaign creative and user experience examples here or watch the video above for a deep dive with Dipesh Patel the Head of Acquisition Marketing at Tesco Mobile.