MSC Cruises
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MSC Cruises were looking for a high-performing branding channel which could also drive listeners to engage and request a callback or to request a brochure, all without lifting a finger.
Actionable Audio Ads used audio advertising to drive listeners towards a frictionless Alexa experience which ended up with a callback and brochure requests at a cost comparable with display channels, with all the branding you’d expect to form audio.
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Challenge
MSC wanted to increase the awareness of their flagship to ensure they were top of mind when it came to booking long awaited Summer holidays.
An Audio campaign enabled by voice commerce capabilities was the perfect fit to engage audiences in finding more about cruises many points of difference and translate interest into leads.
Approach
Say It Now built a bespoke branded skill that allowed users to browse cruises, send brand information to their mobile or request a callback.
The campaign ran with Xaxis audio with a creative that encouraged users to ask smart speakers to open the skill across contextually-relevant in-stream and podcast audio supply.
