Say It Now’s August Newsletter
Full Roundup of everything we can see from the Say It Now vantage point SUBSCRIBE HERE FOR FUTURE NEWSLETTERS
Hello!
We’re hot stepping through a super summertime and have a lot to share today including an invitation to a luscious lunch.
We’ve been running campaigns over the last couple of months across the US, Brazil, UK and more recently Germany via a partnership with RMS for brands including American Express, Coca-Cola, Co-Op and ADAC (a leading automobile club in Germany).
We have some exciting platform upgrades to announce in September (including an advent calendar) alongside a massive partnership announcement.
But before all that, would you like to join us for lunch?
At Say It Now we firmly believe that there is no better way to build a trusted relationship than through a conversation, so we host monthly ‘speakeasy’ lunches. These have no fixed agenda and aim to bring a variety of voices together from across the industry. If you’d like to come along, please reply to this email or click here.
See you soon,
Thanks,
Alexa, Launch AmEx Gold
Hear the first ever actionable audio ad from American Express here.
This campaign raises awareness for the gold card and allows consumers to be sent a link directly to apply. This is another great customer acquisition campaign leveraging shifts in consumer behaviour and our understanding of best practice to engage the audience at home.
Find out more and listen to the creative here or try for yourself by saying “Alexa, launch AmEx Gold” now!
Alexa, Abrir Coca-Cola
We have partnered with Coca-Cola in Brazil to deliver their first ever Actionable CTV Ad®. This comes via our partnership with Show Heroes
This campaign is officially endorsed as ‘Shoppable TV’ by industry luminary Paul Gubbins. Consumers are encourages to engage with the ad spot and they are then directed to a local delivery service, iFood to get Coca-Cola delivered directly to their home, immediately quenching their thirst.
The engagement rates from this campaign are beating our benchmarks, looking forward to a lot more like this as we move to the big screen!
See the TV ad and learn more here
Say It Now partner with RMS, launch ADAC campaign
Excited to Announce a New Partnership!
We are thrilled to share that Say It Now has partnered with RMS. Der Audiovermarkter. to revolutionise voice-activated advertising across #Germany in the form of Actionable Ads.
This collaboration with RMS is particularly exciting as we combine our cutting-edge voice technology with RMS’s expertise in digital audio. Our first campaign in collaboration with Mediateam 360° GmbH & Co. KG and ADAC (a leading Automobile club in Germany) allows the consumer to request a brochure or find out more information, using their voice!
Together, we are committed to providing seamless, hands-free convenience, ensuring safety, and elevating the advertising journey for ADAC customers nationwide. Stay tuned for more updates!
See RMS’s new product page here
AI and Emerging Tech at MAD//Fest
Charlie was asked to chair the ‘AI and Emerging Tech’ stage at MAD//Fest last month, introducing 6 keynote speakers and moderating a panel on AI ethics (video) and how brands like Mars were using AI (video).
You can watch all the talks here.
Rajar Q2 report – 63% smart speaker users use them for listening to radio
The latest UK Radio listening figures are in showing continued growth in smart speaker listening as a channel. If consumers you want to reach are listening to commercial radio on a smart speaker (19% more are this year than last year) then it makes a lot of sense to run campaigns they can engage with using their smart speaker.