Delivering engagement and attribution on CTV
CTV users simply needed to say “Alexa, Open Low, Slow and Mo” to their smart speaker to receive recipe suggestions for meals they can cook whilst completing their gardening tasks.
Attract consumer audiences rather than their traditional prosumer and professional audience.
Performance TV via Nexxen’ Studio’s CTV Voice-to-Action, powered by Say It Now.
- Create an Alexa skill to encourage consumers to engage
- Optimise Troy-Bilt’s video asset to grab consumer attention
- Track all spoken interactions and conversations
38% Conversion Rate for users who invoked “Alexa, Open Low, Slow and Mo.”