Alexa, Open Just Eat
Did somebody say Just Eat?
Following the release of their latest starstudded jingle with Christina Aguilera and Latto, Just Eat launched their first Actionable Audio Ad campaign with us last month.
This campaign allows listeners to either receive a link directly to their phone to order from one of their favorite restaurants or set a reminder directly to their smart speaker to never miss out on Just Eat’s ‘Freebie Friday’.
We all know after Christmas, getting back into the swing of things with cooking at home is stressful, but Just Eat is here to make it easier.
All you need to say is “Alexa, Open Just Eat”, to find out more.
Listen to the audio ad below:
Listen to the skill interaction below:
Benefits to the brand:
- Increased brand awareness of Just Eat
- Easy to stand out against its competitors in the fast-paced food delivery industry
- Bypass all search competitor bids by linking straight to the relevant website page.
- Increased online orders
- Returning users provide additional brand dwell time in the skill beyond the ad spot
- Stay at the forefront of consumer consideration by using a high-impact format
- Instant engagement via voice-activated call-to-action
- Access to our live data dashboard allows tracking of the campaign performance from the moment it goes live
Benefits to the consumer:
- Hands-free completion of the call to action
- Convenience- having a link sent straight to their phone to the specific webpage to order in
- Non-disruptive user flow- the listener does not have to stop what they are doing to engage with the ad
- Ability to set reminders on their smart speaker without having to lift a finger
- Access to great offers on ‘Freebie Fridays’ that they will not miss out on once the reminder is set
