This website uses cookies Find Out More
Got it!
Skip to content
Say It Now
Say It Now
  • Home
  • About Us
    • About Us
    • Meet the Team
    • Awards
    • Asset Library
  • Case Studies
  • Products & Services
    • Actionable Audio Ads
    • Actionable TV Ads
    • Audio Production
    • Conversation Design
  • Media
  • News
    • Latest News
    • Newsroom
Log in Talk To Us Search
‭‬ ‭ ‬ ‭‬
  • Home
  • About Us
    • About Us
    • Meet the Team
    • Awards
    • Asset Library
  • Case Studies
  • Products & Services
    • Actionable Audio Ads
    • Actionable TV Ads
    • Audio Production
    • Conversation Design
  • Media
  • News
    • Latest News
    • Newsroom
Log in Search
‭‬ ‭ ‬ ‭‬
Talk To Us

OVO Energy Case Study

Delivering engagement and attribution using Alexa to offer smart energy advice

We teamed up with Goodstuff and Saatchi & Saatchi to help educate consumers about the fact the national grid uses different sources of energy at different times.  Assembly had created an API to query the grid and OVO Energy were keen to share their green credentials and encourage this kind of thinking.

The campaign enlisted the weight of top talent in the form of James Norton who’s dulcet tones not only voiced the audio ad but also the entire

The Challenge:

  • Surface data in the home & change behaviour

The Objective:

  • Make consumers aware of grid insights 
  • Create new behaviours around smart speakers
  • Differentiated messaging cut-through

The Strategy:

  • Actionable Audio Ads
  • Smart Speaker Skill as always on service
  • Reminders to change behaviour at home

The Outcome: 

Thousands of engaged users into the Alexa experience.  Benchmark beating Voice Through Rate and nearly 29% goal conversion rate (users who entered the voice experience and either asked for a link to sign up to OVO Energy or set a reminder).

Video of consumer experience here.

Contact us to find out more about Actionable Ads

Subscribe now!

Our newsletter has all the latest news and offers

Say It Now

Say It Now Ltd.
1 Lyric Square
Hammersmith
London
W6 0NB

Company registration: 11596917

Privacy Policy
Cookies Policy

Sign Up!
Sign up to our newsletter for the lastest product news, innovations and offers

Email
info@sayitnow.ai us@sayitnow.ai eu@sayitnow.ai apac@sayitnow.ai

‭‬ ‭ ‬ ‭‬

Fill in the form to view our white paper