OVO Energy Case Study
Delivering engagement and attribution using Alexa to offer smart energy advice
We teamed up with Goodstuff and Saatchi & Saatchi to help educate consumers about the fact the national grid uses different sources of energy at different times. Assembly had created an API to query the grid and OVO Energy were keen to share their green credentials and encourage this kind of thinking.
The campaign enlisted the weight of top talent in the form of James Norton who’s dulcet tones not only voiced the audio ad but also the entire
The Challenge:
- Surface data in the home & change behaviour
The Objective:
- Make consumers aware of grid insights
- Create new behaviours around smart speakers
- Differentiated messaging cut-through
The Strategy:
- Actionable Audio Ads
- Smart Speaker Skill as always on service
- Reminders to change behaviour at home
The Outcome:
Thousands of engaged users into the Alexa experience. Benchmark beating Voice Through Rate and nearly 29% goal conversion rate (users who entered the voice experience and either asked for a link to sign up to OVO Energy or set a reminder).