Alexa, Open Boots Opticians 

Boots Opticians are committed to enriching the lives of every person. 

Their first Actionable Audio Ad campaign is live.

Whether you are looking to upgrade your eyewear or need some reassurance that your sight is as good as you think, Boots Opticians are here to help.

After hearing the audio ad run across smart speakers, listeners simply need to say “Alexa, Open Boots Opticians” to receive a link directly to their phone to book an appointment. 

This easy, hands-free method ensures that you can book an appointment instantly. 

Try it for yourself, just say “Alexa, Open Boots Opticians.” 

Listen to the audio ad below:

Listen to the skill interaction below:

Benefits to the brand:

  • Increased brand awareness for Boots Opticians
  • Bypass all search competitor bids by linking straight to the relevant website page
  • Increased website traffic and direct sign-ups
  • End-to-end measurement in the audio space
  • Instant engagement via a voice-activated call-to-action
  • Access to our live data dashboard that allows tracking of the campaign performance from the moment it goes live

Benefits to the consumer: 

  • Hands-free completion of the call to action
  • Convenience- link is sent straight to their phone to book an eye test appointment instantly
  • Non-disruptive user flow- the listener does not have to stop what they are doing to engage with the ad