Alexa, Launch JD Williams
Get summer-ready with JD Williams!
JD Williams first Actionable Audio Ad is live. With summer around the corner, get a sneak peek into the latest fashion and homewares that JD Williams has to offer.
Users need to say “Alexa, Launch JD Williams,” to receive a link to their phone to browse the JD Williams website or latest deals.
Give it a go, say “Alexa, Launch JD Williams.”
Listen to the audio ad below:
Listen to the skill interaction below:
Benefits to the brand:
- Increased brand awareness for JD Williams
- Bypass all search competitor bids by linking straight to the relevant website page
- Increased website traffic
- End-to-end measurements in the audio space
- Instant engagement via a voice-activated call-to-action
- Access to our live data dashboard that allows tracking of the campaign performance from the moment it goes live
Benefits to the consumer:
- Hands-free completion of the call to action
- Convenience- link is sent straight to their phone to browse the JD Williams website
- Non-disruptive user flow- the listener does not have to stop what they are doing to engage with the ad
