The Lion King Musical

A behind the scenes experience

Disney x Say It Now case study

Bringing The Lion King to life

Disney wanted to bring the Lion King Musical in London to life by providing smart speaker radio listeners an opportunity to go behind the scenes and take a closer look at what makes this globally renowned musical so special to its audiences.

Smart speaker listeners simply had to say “Alexa, Open The Lion King” to learn more about the musical directly from the cast and crew and they were able to purchase tickets directly too.

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