Subaru’s Actionable Audio Ad Campaign: A Win-Win for Consumers and Brands
Subaru’s “Alexa, Open Subaru” campaign is a great example of how actionable audio ads can benefit both consumers and brands. For consumers, the campaign is a simple and convenient way to learn more about Subaru vehicles and book a test drive. Simply say “Alexa, Open Subaru” to your smart speaker, and you’ll be taken into the skill where you can learn more about the Forester XV, Outback, and Solterra SUVs. Listeners can also download a brochure or book a test drive. We delivered this campaign alongside Goodstuff media agency.
For Subaru, the campaign is a great way to reach potential customers who are already interested in their vehicles. The campaign also allows Subaru to track real-time engagement data, which can be used to optimize the campaign and ensure that it is reaching the right people.
Amazon Alexa usage underwent a +35% increase in 2022 (Amazon, 2023), showing the continued growth and adoption of smart speakers globally. The first edition of our ‘Voice Marketing Industry Benchmarking Report’ states the overall growth in the digital audio industry, highlighting why allocating media spend to audio is key.
If you’re a brand looking for a way to reach potential customers, consider using actionable audio ads. These ads are a simple and effective way to connect with consumers who are already interested in your products or services.
Here are some additional benefits of actionable audio ads for consumers and brands:
- Convenience: Actionable audio ads make it easy for consumers to learn more about products or services and take action.
- Engagement: Actionable audio ads can be more engaging than traditional audio ads, as they allow consumers to interact with the brand.
- Personalization: Actionable audio ads can be personalized to the individual listener, which can make them more relevant and effective.
- Reach: Actionable audio ads can reach a wide audience, as they can be played on a variety of devices, including smart speakers, smartphones, and tablets.
- Engagement: Actionable audio ads can be more engaging than traditional audio ads, which can lead to higher levels of brand awareness and consideration.
- Conversion: Actionable audio ads can help brands generate leads and sales.
If you’re looking for a way to reach your target audience and drive results, consider using actionable audio ads. These ads are a powerful tool that can help you achieve your marketing goals.
Listen to the skill interaction below