MAD//Fest 2023: A Success for Actionable Advertising
Actionable Advertising was a big winner at MAD//Fest 2023. We had 10x the footfall of last year, and we were able to educate the industry about the power of this new form of advertising.
We also won the brand challenge for Wickes. Wickes put forward a challenge, and we were one of the companies that responded to the brief. Up against five other companies, Maria Cadbury delivered her stellar three-minute winning pitch!
We are so excited to work with Wickes and look forward to sharing more about “Alexa, Open Wickes” with you. This campaign will demonstrate the benefits of actionable advertising for both consumers and brands.
Benefits of Actionable Advertising for Consumers:
- Convenience: Actionable advertising makes it easy for consumers to learn more about products or services and take action.
- Engagement: Actionable advertising can be more engaging than traditional advertising, as it allows consumers to interact with the brand.
- Personalization: Actionable advertising can be personalized to the individual consumer, which can make it more relevant and effective.
Benefits of Actionable Advertising for Brands:
- Reach: Actionable advertising can reach a wide audience, as it can be played on a variety of devices, including smart speakers, smartphones, and tablets.
- Engagement: Actionable advertising can be more engaging than traditional advertising, which can lead to higher levels of brand awareness and consideration.
- Conversion: Actionable advertising can help brands generate leads and sales.
We are excited to see the impact of the “Alexa, Open Wickes” campaign and to continue to educate the industry about the power of actionable advertising.
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We just want to say a special thank you to everyone at MAD//Fest for organising another brilliant event and a special thank you to the Co-Cubed team who managed everything in ‘The House of Innovation’ phenomenally.
Thanks once again to everyone who stopped by our stall. See you next year MAD//Fest!