Specsavers enables hearing test bookings on smart speakers

Specsavers has launched a digital radio ad campaign in which Amazon smart speaker users will be able to book hearing tests online after using a voice command.

Smart speaker listeners who hear the ad on digital radio channels will be able to say “Alexa, open Specsavers Hearing”. A booking link is then sent to their mobile phone immediately.

Say It Now, the London voice assistant adtech firm, has partnered with Specsavers to deliver the activation.

Specsavers has generally used radio advertising to drive people online to book their appointment. These new “actionable audio ads” are meant to help bridge the gap between audio and booking.

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