Troy-Bilt

We teamed up with Troy-Bilt and Nexxen to launch our first Actionable TV Ad in the US in 2023.

CTV users simply needed to say “Alexa, Open Low, Slow and Mo” to their smart speaker to receive recipe suggestions for meals they can cook whilst completing their gardening tasks.

The Objective:

Attract consumer audiences rather than their traditional prosumer and professional audience.

The Strategy:

Performance TV via Nexxen’ Studio’s CTV Voice-to-Action, powered by Say It Now.

• Create an Alexa skill to encourage consumers to engage
• Optimise Troy-Bilt’s video asset to grab consumer attention
• Track all spoken interactions and conversations

The Outcome: 

38% Conversion Rate for users who invoked “Alexa, Open Low, Slow and Mo.”