Bring your digital audio ads to life with shoppable Actionable Audio Ads this Black Friday


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How far along are you with your Black Friday media plan? Are you seeking innovative ways to engage your clients / customers this year? Well, we have just the thing. Actionable Audio Ads. Book your audio campaign with us where you’ll get your media, shoppable smart speaker experience, live engagement reporting, audio ad creative and in flight optimisation as standard.

Selling products through frictionless voice commands 

This Black Friday, step into voice commerce and leverage the power of digital audio. Create an additional sales channel that leverages voice technology and increases brand awareness, enhancing customer awareness, recall and experience including low-friction transactions of your products.

Smart speakers have achieved critical mass in the UK, with 43% households containing a voice-activated device, representing a “powerful tool” for brands.

As consumer habits continue to change, voice commerce complements mobile and e-commerce. Smart speakers are in use by 43% of UK households, and they are used as part of 72% of households’ daily routines. Since Covid-19, the adoption of smart speakers has increased 12% each month and audio remains the most popular activity on them. Voice transactions are expected to be worth 164 billion dollars by 2025.

Black Friday Actionable Audio Ads: what you need to know

So what do we have to offer? You can choose to increase brand awareness and improve customer experience with a Buy It Now audio campaign, or you can send listeners vouchers and coupons directly to their phones as a way to thank them for their interest in your brand, leveraging the new ‘Send To Phone’ Alexa capability. In addition, listeners can ask Alexa to ‘find out more’ and get the chance to receive ‘brochure requests’ directly to their phone. Your smart speaker takes care of everything.

A perfect example of a Buy It Now voice skill is our Berocca Boost campaign. As a result of listening to the audio ad, listeners say, “Alexa, open Berocca Boost” making it quick and easy for them to purchase the product or find out more. Try it yourself.

If you’re looking for simple engagement or to activate an offer, we recommend that you send vouchers, coupons or links directly to their phone with a Send To Phone audio campaign. We recently worked with Diageo on their Talisker Tasting Experience. The voice skill educates users on how to taste the product and get to know Talisker’s flavours. The Talisker Tasting Experience also invites the taster to ask questions about the story behind the whisky. Using Amazon’s Send To Phone functionality, the voice experience can now deliver a link with a coupon to the consumer’s phone.

Our Actionable Audio Ad campaigns are brought to life by smart speakers, they unite personalisation, transparency and humanity, ensuring your customer interactions are handled in the best possible way, without any friction.

There is a special discount on our Say It Now Actionable Audio Ads package that you can take advantage of this month, which includes:

  • Dynamic creative and 3 personalised options: day of the week / location / weather

  • Voice Skill – Buy It Now or Send To Phone

  • Datasuite reporting

If you would like to receive more information, please include the words ‘Black Friday special discount’ in your email and send it to where a member of our sales team will be in touch.