New 1 pager Alexa+ update

We’ve created a new one-page Alexa+ update to give partners a view of what is changing and why it matters for audio advertising.

The headline is simple: Alexa+ is not another hardware boom. It is a more capable impression. The update brings together the latest reach and engagement signals, including 600m+ active Alexa endpoints globally, 97% of devices sold over the past decade being able to support Alexa+, and reported increases in conversations, purchases, music streaming and smart-home usage.

For advertisers, the opportunity is to keep the existing digital audio campaign, add a natural voice CTA, create a branded Alexa interaction, and measure the journey from impression through to response, engagement and outcome.

The one-pager is designed as a quick briefing for clients, agencies and media partners who want the essentials in one place, and a practical view of how Alexa+ strengthens the case for more actionable, measurable audio advertising.

See and download below: