Ahead of our appearance at MAD//fest where we’re talking with DIAGEO about our experiences in using Alexa Skills to augment the brand experience Charlie was asked a few ‘getting to know you’ questions…

Who inspires you?
Naval Ravikant with his clarity of thought.

(Here’s a good place to start getting to know Naval)

What’s your proudest career moment?
The 2019 Alexa World Cup Final & losing to Barbie.

Have brands lost touch with people? Why?
No, brands deliver emotion and meaning, they could do more to deepen the relationship.

What’s your all time favorite ad campaign? Why?
Tic followed toc, the throbbing bass-line, the silence, the sea.

What’s your biggest challenge right now?
Focus, there is a huge amount of opportunity out there.

What’s your top trend for 2020. Why?
Personalisation. We respond better and it’s becoming easier to deliver.

AI and marketing: threat or opportunity?
Huge opportunity for useful relationships at scale

How do you like to spend your spare time?
On my bike, with my family or in a sauna.

What’s your favourite London restaurant?
Chotto Matte every time.

What are you talking about at MAD//Fest?
Conversational AI, chatbots and voice bots and whisky!

Charles is speaking alongside Diageo’s Will Harvey at 1550 on 14 Nov in the Emerging Tech + Innovation theatre. Click here for the agenda.