Alexa, See Differently with RNIB
We have partnered with RNIB (Royal National Institute of Blind People) to launch their Actionble Audio Ad campaign to aid those who are visually impaired.
Listeners can learn more about this initiative and the various tools that can be used to help blind and partially sighted people daily by simply saying “Alexa, See Differently with RNIB.”
A link will be sent directly to the listeners’ phone or they hear more information directly from their smart speaker.
Listen to the audio ad below:
Listen to the skill interaction below:
Benefits to the brand:
- Increased brand awareness of RNIB
- Increased awareness of the various initiatives run by RNIB
- Allows RNIB to create advertising that is accessible to those who are visually impaired
- Increased website traffic to the
- Instant engagement via voice-activated call-to-action
- Access to our live data dashboard allows tracking of the campaign performance from the moment it goes live
- End-to-end measurement in the audio space
Benefits to the consumer:
- Hands-free completion of the call to action
- Convenience- the ability to hear about the ‘learn more’ straight away or receive a link straight to your phone to the RNIB website
- Non-disruptive user flow- the listener does not have to stop what they are doing to engage with the ad
Test it out, say “Alexa, See Differently with RNIB.”
