Alexa, Open Aldi
Aldi wants to make sure your Easter is filled with savings and offers!
As you know, digital audio is the hot topic for 2024 and Aldi has jumped on board with Actionable Ads.
They have partnered with us to activate their first Actionable Audio Ad campaign.
After hearing the Audio Ad run across smart speaker inventory, users need to say “Alexa, Open Aldi” and they can receive a link straight to their phone to take a look at all the offers that Aldi has this Easter!
Test it out for yourself, say “Alexa, Open Aldi.”
Listen to the audio ad below:
Listen to the skill interaction below:
Benefits to the brand:
- Increased brand awareness Aldi
- Bypass all search competitor bids by linking straight to the relevant website page
- Stand out from their competitors in the highly competitive retail industry
- Increased website traffic
- End-to-end measurement in the audio space
- Instant engagement via a voice-activated call-to-action
- Access to our live data dashboard that allows tracking of the campaign performance from the moment it goes live
Benefits to the consumer:
- Hands-free completion of the call to action
- Convenience- link is sent straight to their phone to learn about all the Easter offers Aldi are running
- Non-disruptive user flow- the listener does not have to stop what they are doing to engage with the ad
