November Newsletter
There’s a chill in the air, the leaves are glistening in every colour of the autumnal spectrum but there is not a whiff of cinnamon in my coffee. Perfection.
We’re deep in seasonal hype. At just over 1/2 way through Q4 the ‘lets tie this up before year end’ conversations are in full swing. There is buckets of optimism for 2025 but lots to close out before we sing ‘Auld Lang Syne’.
It might surprise you to learn it’s been a busy few weeks here. We received the Q3 RAJAR results showing a 22% growth in Smart Speaker listening year on year. Won a fistful of awards at The Wires for CTV work, pushed a host of new clients live and announced a killer new partnership with Teads!
Read on for the details and remember to keep your head during silly season!
See you soon,
Campaign News
Alexa, Launch HMRC
Did you know that HMRC have created a handy new app to help you stay on top of your taxes?
To promote this amazing endeavour they have turned up an audio activation and called upon Say It Now to make it actionable.
When you engage you can find our more about the service, HMRC or get sent a link to download the app.
To find out more just say:
“Alexa, launch HMRC”
Partnership News
Teads voice enabled advertising
Teads is a $billion global media platform specialising in digital advertising.
It connects advertisers with a vast audience of over 1.5 billion people each month through innovative ad formats and advanced targeting solutions.
They were looking to enhance their TV ad formats and real time data so we’ve been speaking for a while about the best way to support their move in these arenas.
It’s great to get this partnership out in the open and stay tuned, there’s a load coming down the tracks!
Awards
The Wires – 2 1/2 wins!
At the beginning of November we won 2 1/2 out of the 3 awards 🏆🏆🏆 we were up for last night at ExchangeWire’s TheWires!!!
“Best Sustainable Advertising Solution” – ✅ Win (alongside an all star team, see blurry photo of me running to the stage to join the gang)
“Best Regional Campaign – AMERICAS” – ✅ Win with ShowHeroes, Unilever and Cadastra
“Best Use of CTV Technology” – 🩶 – Highly Commended, solid second
The judges are completely independent, this is the award the industry wants to win and a huge validation to the everyday work of the awesome network of interdisciplinary teams that make up our day to day pursuit of excellence.
Well done to everyone involved! As ever, so much more of this to come!
Industry Insight
Deep dive interview with Ultimate Asset & Charlie Cadbury
In a recent interview we explored how Say It Now is changing the way brands interact with consumers through interactive voice experiences within audio and video advertising.
Real-time data provides advertisers with valuable insights into campaign performance, allowing for optimisation and data-driven decisions. Say It Now seamlessly integrates into existing advertising channels, enhancing campaigns with voice interaction.
About Say It Now
We’re on a mission to make it possible to engage with advertising using your voice. These engagements not only convert better but deliver real time data back to outdoor, TV & audio campaigns that currently struggle with real time reporting.
Say It Now ‘turns on’ AI-powered conversational engagement for advertisers and consumers. This delivers insight into engagement across CTV and audio campaigns.
A platform for brands to create voice-activated ads that consumers can interact with using voice assistants like Alexa.
Chase Bank, Diageo, Coca-Cola, Vodafone, Starbucks, Unilever and Domino’s are amongst hundreds of consumer brands using Say It Now technology.
Say It Now offers a managed service that covers all aspects of actionable advertising campaigns or access to it’s technology for self service.
Read more at www.sayitnow.ai