QUICK review of the 12 highs of Say It Now’s 2024
Before we run through the 12 highlights of 2024 I’d like to say a few words.
2024 has been a rollercoaster.
I’m sure we all have our own stories to tell of the highs and lows, right? Is life speeding up, are we all doing more or is there more to do?
My glass is half full, I truly believe we’re all getting smarter every day and we’ve never been more able to make sense of it all.
As we look towards 2025 it’s never been more obvious that we’re moving towards a world where technology can speak like humans, consumers are embracing this evolution and and Say It Now is here to help build out a future for brands to have ever more engaging conversations.
Looking back, I’m incredibly grateful for the team at Say It Now, partners across the industry, believers and champions that push the vision forward towards our north star of being able to engage with all advertisements using your voice. One day we will all be able to look back proudly and say we played a large part in making this happen.
Hope you get a chance to recharge before we return to thrive in 2025.
Seasons greetings.
Charlie and the Say It Now team
Onto the main event…
The 12 highlights of 2024, our 2024 rapped!
Yo, check it, let’s rewind the year,
2024, crystal clear.
A wild ride, ups and downs it’s true,
But Say It Now, we came through!
OVO’s the vibe, a winning streak,
Tesco Mobile, a future unique.
Coke’s got the flow, shoppable and bold,
Riyadh’s the stage, a story untold.
STOP IT!
Ok ok, lets do it…
Number 1 – 2024’s Best Audio Campaign
OVO Power Nap
Last Week this campaign was crowned Number 1 in Campaign’s ‘2024’s 5 best Audio Ads.’
Across the year, with our partners Goodstuff, Saatchi & Saatchi this campaign won a host of awards including The Wires, Media week Awards, IAB Joy Award and was covered in plenty of press including Campaign, The Times, LBB and featured at Radiocentre’s ‘Tuning In’ event, full case study [VIDEO].
‘The Power Nap’ for OVO, used audio advertising combined with Say It Now’s actionable technology to encourage people to use energy during the National Grid’s off-peak hours, when it uses more renewable energy sources.
Generating earned media reach of more than 415 million, Media Week judges called the campaign a “true audio innovation” and said that the results were “excellent”. In terms of climate action, users of Power Move shifted 186,000 kWh and avoided 17 tonnes of carbon.
Number 2 – Teads Partnership
Teads voice enabled advertising
Teads is a $billion global media platform specialising in digital advertising.
It connects advertisers with a vast audience of over 1.5 billion people each month through innovative ad formats and advanced targeting solutions.
They were looking to enhance their TV ad formats and real time data so we’ve been speaking for a while about the best way to support their move in these arenas.
It’s great to get this partnership out in the open and stay tuned, there’s a load coming down the tracks!
Number 3 – Actionable / Shoppable TV
Coca-Cola
Our campaign for our partners ShowHeroes for The Coca-Cola Company in Brazil Consumers engage with the ad using Alexa and are then sent a link to iFood, a local delivery company to learn more and order. We deliver real time engagement data which can them be used for media optimisation delivering more media efficiency week on week.
Number 4 – Actionable Audio drives user acquisition
Tesco Mobile
We’ve been always on with Tesco Mobile all year.
Why?
They can drive user acquisition and see end to end attribution of new customers using Actionable Audio Ads.
Don’t take our word for it, here’s a 10 min video from Dipesh Patel, Head of user Acquisition at Tesco Mobile walking us through the strategy at Mediatel’s ‘Future of Audio Europe’ event.
Also worth noting that Chase Bank who started running in Q3 are seeing similar results.
Number 5 – ‘Tuning In’ – The Industry is listening up
Industry Events at Radiocentre
Radiocentre is the industry body for commercial radio in the UK. They work on behalf of more than 50 stakeholders who represent over 90 per cent of commercial radio in terms of listening and revenue.
Their ‘Tuning In’ events bring the industry together and offer a forum to showcase new trends and insights like the fast that more than half of digital audio streams are now listened to on Smart Speakers.
Say It Now were invited to present at 2 of these events during 2024. See the slides Zoe presented in March here and a video of Charlie presenting an OVO case study with Sam Austin from Goodstuff in June
Number 6 – 2 1/2 awards at ‘The Wires’
2 1/2 Awards at Exchangewires ‘The Wires’
At the beginning of November we won 2 1/2 out of the 3 awards 🏆🏆🏆 we were up for last night at ExchangeWire’s TheWires!!!
“Best Sustainable Advertising Solution” – ✅ Win
“Best Regional Campaign – AMERICAS” – ✅ Win with ShowHeroes, Unilever and Cadastra
“Best Use of CTV Technology” – 🩶 – Highly Commended, solid second
The judges are completely independent, this is the award the industry wants to win and a huge validation to the everyday work of the awesome network of interdisciplinary teams that make up our day to day pursuit of excellence.
Number 7 – easyJet
Powering up flight offers
We partnered with easyJet to launch their first Actionable Audio Ad campaign.
easyJet had various sales and discounts to help you book your next holiday.
Audio has long been on plan but with Actionable Ads listeners were able to receive a link directly to their phone to browse the easyJet website to learn more about the Big Orange Sale.
Number 8 – US Digiday Award
Troy Bilt and Nexxen grab a gong!
We launched Actionable TV Ads with Nexxen and it felt pretty good to win our first US and TV award with them for our work with Troy Bilt.
Digiday is a prominent online trade magazine and media company that focuses on the digital media, marketing, and advertising industries, getting their recognition is a massive milestone for us.
Number 9 – Events aplenty
Industry Updates
We hosted a had a great event in The Shard earlier in the year, it went down pretty well. You can see a video of it here and a full write up here.
Look out for your invite to more events through 2025!
Number 10 – CRUK’s Race For Life
Cancer Research UK returns to Actionable Ads to drive sign-ups
CRUK returned for a second year to run Actionable Audio Ads to raise awareness and make it easier for people to sign up to their ‘Race For Life’.
You can read a case study, hear the creative and an example of the CX here.
Number 11 – Double digit growth in Smart Speaker Listening
22% YoY increase in radio listening on Smart Speakers
Radio behaviours continue to evolve with more than half of all digital listening now occurring on Smart Speakers.
Your ears continue to be the only sensory organ you cannot turn off meaning adverts played can’t help but be heard. With ever more engaging ad formats on audio this media area continues to receive ever increasing attention
Number 12 – Thinking Forward
Our clear vision for a future of voice engagement
We spend a lot of our time and energy educating the market on the trends towards consumers changing habits towards engaging with voice assistants and the opportunities this shift presents.
We wrote up a recent trip to Riyadh and have been invited back to speak at Deepfest in February.
We are always keen to share the insights we collect, vision we hold and bring as many people on the journey with us as possible because life is more enjoyable as a team sport.
We love to talk through our thinking and pride ourselves on being approachable, please get in touch to book a meeting to talk through your plans for 2025!
