Alexa, Open Race for Life

Cancer Research UK, the world’s leading cancer charity, launched its first Actionable Audio Ad with us in Q2 of 2023. This Actionable Audio Ad enables people to sign up for trademark Race for Life events, in partnership with Standard Life, in order to raise donations for their life-saving research.

After hearing the audio ad on smart speaker streaming services, listeners will simply need to say “Alexa, Open Race for Life”, to their Amazon Echo device in order to either sign up for their local event or to hear more about Race for Life. Those who wish to sign up will have a link sent directly to their phone as they are engaging with their smart speaker. Anyone who signs up before the end of April will receive 30% off entry. 

Cancer Research UK’s move into actionable audio advertising underlines the company’s commitment to innovative marketing.

Lucy Salazar, Senior Events Marketing Manager at Cancer Research UK, said

“We are proud to lead the way when it comes to using smart, actionable advertising to drive awareness and participation for Race for Life. By joining forces with Say It Now, we can have a two-way conversation with new and existing followers and encourage them to sign up by following the send-to-phone link. The seamless brand experience and clear call to action will increase sign-ups and, ultimately, boost all-important donations for Cancer Research UK.” 

Test it out, just say “Alexa, Open Race for Life”, to your Amazon Echo device.

Read the Press Release:

Marketing Beat

Mobile Marketing

UK Fundraising

Listen to the Audio Advert
Listen to how the interaction with the Actionable Audio Ad works