“Alexa, abrir Ford Mustang Dark Horse”

📺 Engage with this TV ad using your voice 🗣️

For the first time Ford Brasil are employing ‘Actionable TV Ads’ to drive awareness and allow engagement with their new ‘Dark Horse’ model.

Anyone viewing can engage by saying “Alexa, abrir Ford Mustang Dark Horse’ to discover more and be sent a YouTube link to watch more content about the model.

Every play, every interaction, is reported in real time, allowing rich, actionable data to improve campaign delivery mid flight.

See more about the data delivered here.
More on the Ford Dark Horse here