Peek Inside Say It Now’s Data Studio
What if you could optimise your voice campaign mid flight, and see goal conversion climb the following week?
That’s exactly what clients are doing inside the Say It Now Data Studio.
Our dashboard gives brands, agencies, and partners a direct line into what’s actually happening with their campaign, making real time adjustments based on live performance data. This agility is translating directly to tangible outcomes.
📊 Metrics that matter:
- Voice Through Rate (VTR)
- Sessions vs Impressions
- Goal Completions + Goal Conversion Rate
- Utility Activation (reminders set, links sent, add to basket, API triggers)
Brands are:
🔁 Making on the fly creative changes (like voice CTA placements across CTV and Digital Audio, or using AI generated audio ads) which in turn leads to stronger Voice Through Rates (VTR)
📈 Tracking how those changes impact engagement and conversion
📈 Analysing impressions vs sessions to understand actual engagement, not just delivery
💡 Spotting where goal conversions drop, and optimise voice UX mid campaign – while the campaign is still live
Say It Now Data Studio recent insights:
- One CTV campaign saw its VTR nearly double, simply by optimising the prompts within the voice experience
- Another drove a spike in utility use, and saw user behaviour change – with over 900 people actively setting reminders and taking action
The results?
- Higher engagement
- Smarter, Actionable creative choices
- Campaigns that improve over time, not just report after the fact
Like with programmatic, clients are leaning into data to refine and evolve their voice campaigns mid flight.
And the more they iterate, the stronger the return.
For brands, partners, and agencies, this is what a voice ad format looks like when it’s measurable, actionable, and strategically embedded.
| Metric | Observation | Impact |
| Goal Conversion | Increase with voice skill adjustments | Enhanced ROI |
| Voice-Through Rate (VTR) | Upward shift with CTA changes | Greater audience engagement |
| User Behaviour | Measurable changes | Higher product utility and value |
| Impression vs. Session Data | Daily/Weekly tracking and adjustments | Continuous optimisation |
