‘Test & Learn’ offer from DAX & Say It Now

In a recent RAJAR Report it was noted than now about 21% of all commercial radio stations are listened to via smart speakers.

However, are advertisers who’s campaigns are being played out on this media getting the most out of these impressions?

Say It Now and Global Media’s DAX wanted to test this hypotheses:

Hypothesis: Creative specifically designed for Smart Speakers will improve engagement 

To reward brands and agencies willing to take place in the study both Say It Now and DAX are offering 20% value add. DAX will also create a ‘made for smart speaker’ audio ad.

The test will run 2 separate audio creatives on smart speaker inventory.

1 – A standard ad creative with “.. to find out more ask Alexa to open [Brand]” CTA appended

2 – A made for smart speaker creative that plays into the context e.g. “Our new electric vehicles are for forward thinking early adopters, like you, listening on your smart speaker. Do you know our new range is voice enabled, like this ad? Seriously, just say Alexa, open AUTO BRAND to find out more. The range is mighty, the detailling is premium, repeat after me, Alexa, open AUTO BRAND.”

Using Say It Now’s data and DAX ID we’ll put together a comprehensive PCA busting with learnings about how you can make the most of every campaign.

See the full deck we put together to dig deeper into the offer and get in touch with your favourite person at Say It Now or DAX to find out more and book your ‘Test and Learn’ activity now!!