Martin Freeman Narrates Powerful Actionable Audio Ad for NSPCC to drive donations


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In a powerful audio ad narrated by Martin Freeman, the National Society for Prevention of Cruelty to Children (NSPCC) has launched its first ever voice-activated campaign. The British actor, best known for his roles in “The Hobbit” and “Sherlock,” lends his voice to help raise awareness about child abuse and specifically, drive donations. 

Martin takes listeners through an emotional journey encouraging people to donate and learn more about the NSPCC. The powerful Actionable Audio Ad is now live and has been designed for Amazon Alexa enabled smart devices, which means it could be heard by millions of households across the UK. 

The NSPCC is well known for their work in protecting children from abuse and raising awareness about child protection in different countries. The more people know about child abuse, the better their decision making will be when it comes to protecting children and reporting incidents, donations being one of the key drivers to make a change. 

At Say It Now, we wanted to leverage voice technology to support this mission, meet the listener where they are, and create a new donation channel for charities including the NSPCC, paving new ways for them to generate income, especially after the pandemic. We also want to demonstrate that ‘voice giving’ is a viable donation channel today, and in the future. 

To watch and listen to the Actionable Audio Ad narrated by Martin Freeman on how you can help protect children by supporting the NSPCC, click here.

To learn more about how we can help charities drive donations with Actionable Audio Ads, download our new whitepaper now.