Whitepaper: Discover how charities are driving donations with Actionable Audio Ads
We’re excited to publish our latest whitepaper on Actionable Audio Ads and how they’re driving charitable donations.
In this whitepaper, you’ll uncover exclusive research and a body of evidence that proves the ROI of using a smart speaker skill to drive charitable donations. We believe this is the largest dataset ever gathered on targeted radio ads to drive a transactional outcome using voice assistants.
We ran ad campaigns between September 2020 and April 2021 with NSPCC, WWF and Comic Relief.
Once you download you’ll get insights on:
Early benchmarking, challenges and opportunities presented with this fresh new form of advertising
How we stimulated charitable donations via highly targeted audio ads
How we enabled the collection of donations using simple voice commands and existing payment methods