Ex-Amazon Business Development lead, Lance Charlish, joins Say It Now to support strategic expansion in North America

We are delighted to announce the appointment of Lance Charlish as Board Advisor. 

With impressive credentials in the tech industry, Lance brings a wealth of experience and expertise to Say It Now. At Amazon, he was instrumental in scaling customer adoption of Alexa interactive advertising while leading business development and program management for Alexa Actionable Advertising. His leadership inspired the growth of Alexa interactive ads both on and off Amazon across multiple media formats, enabling billions of impressions to become interactive, while growing brand value for hundreds of advertisers – from independent sellers to multinational brands. With Lance’s leadership, Alexa Actionable Advertising extended a voice-first proposition that allowed global brands to seize the opportunities afforded by the frictionless nature of voice interactions. The experience and trust Lance accumulated will be invaluable to Say It Now as the company looks to deliver added value within the Amazon ecosystem for g advertising brands as they find new customers and build loyalty with existing ones. 

Lance’s passion for cutting-edge technologies and innovation has led him to establish or scale several hugely successful tech companies. In 2015 Lance co-founded Circle Media, a category leader in delivering screen time management and parental control. As the CEO, he played a pivotal role in scaling to millions of users via products such as  Circle with Disney, and to enterprises like T-Mobile, SKY, and Netgear via a Circle White Label Platform. These products helped parents comprehend how children use the internet and offered the ability to set up boundaries for time and content. 

Lance’s career spans over 20 years, during which he has held various key leadership positions in both public and private organisations. He is known for driving innovation, spearheading transformative initiatives, and scaling new businesses. His strategic vision and ability to navigate complex business landscapes make him an ideal addition to Say It Now’s advisory board. Equipped with a growth mindset and an intrinsic understanding of compelling business models, he has successfully spearheaded growth at Amazon, SAP, EnerNoc, and Peace Software, enabling hundreds of millions of dollars in revenue. His exceptional leadership skills and strategic vision have consistently driven companies toward growth as he focuses on customer needs.

Lance and the Say It Now executive team will support the company’s strategic expansion, focused on scaling advertiser adoption as it builds its profile in North American markets. Lance will also provide counsel and advice on products and services ahead of new rollouts in 2024.   

Commenting on the appointment, Charlie Cadbury, CEO, Say It Now, says: 

“Lance is an accomplished leader and sales professional. His vast knowledge of what customers require, his experience at Amazon, and expertise in scaling emerging tech will support Say It Now’s talented team as we seek to scale platform adoption globally. He will help to ensure we remain at the forefront of Alexa-based actionable advertising across existing and emerging media, building on our success in Europe and North America.”

Lance Charlish, Board Advisor, Say It Now, says:

“I look forward to working with the talented individuals at Say It Now to push the boundaries of actionable advertising and ambient computing technology. I believe that Say It Now is uniquely positioned to create universal, scalable, high-value customer experiences that can be seamlessly implemented across media and creative teams. Say It Now uses the power of voice to attract customers by making their lives simpler, with conversational technology sitting at the heart of impactful marketing campaigns for global brands.”