“Alexa, launch Ocado”

Ocado have recently launched their first Actionable Audio Ad campaign voiced by comedian Rob Beckett.

Their are several creatives raising awareness for the latest Ocado offers and encouraging listeners to engage by saying “Alexa, launch Ocado” to their smartspeaker.

Hear the creative here:

Listeners who engage can hear more about the offer and get a link sent to their phone to order or download the Ocado app.

There is a huge amount of data that can be used to gather enriched insights about how consumers are engaging with audio campaigns, find out more about the Say It Now data studio here

Or get in touch to discuss your next campaign.