“Alexa, launch Tesco Kitchen”

Tesco has launched a cooking content series on YouTube, hosted by broadcaster Greg James and chef Seema Pankhania. 

“Tesco Kitchen”, is intended to inspire viewers to try new recipes, with each episode featuring a guest choosing a dish that is meaningful to them. 

To drive awareness and YouTube channel subscriptions Tesco have embarked on a large scale Actionable Audio campaign, listen to the creative below:

Listeners who engage receive a link to subscribe to the channel and subsequently reminder whenever a new episode is posted.

Please get in touch now if you’d like to discuss your campaign!