Say It Now June 2026 Newsletter
Hello,
Summer’s racing along at a greater pace than the fillies at Ascot!
World Cup, Cannes, Alexa+, MAD//Fest and are you going to get away for a break?
It’s a lot, you deserve to pause and reflect so we’ve lined up something special.
A sunset soireé, wine and whisky tasting on the Southbank with the chance to take flight in The London Eye. Numbers will be limited but if you’re not in on this one you’ll be front of the queue for the next.
Over the past few weeks we’ve lined up some very interesting CTV tests we can share with you after the summer, ran a very interesting accessible campaign with Tesco and are hiring again. Much more below including how to get in touch to meet in Cannes.
Stay cool in the heat,
Join us for a sundowner
In the second of our summer sunset event series with Silverpush we’re reaching a little deeper into the industry and curating an intimate and exclusive event primarily focused on our friends at independent agencies.
Expect fine wine and whisky tasting delivered by industry leaders Justerini and Brooks (of J&B fame), a sumptuous sunset and the chance to take flight on The London Eye.
Spaces extremely limited so please sign up here now to register your interest.
Tesco Accessible Recipes
Last year Tesco won Channel 4’s Diversity in Advertising award and are back this year with their ‘Now we’re cooking campaign’.
With this campaign Tesco are keen to make their recipes accessible to all, a voice first audio ad campaign offering recipes specifically created for blind and partially sighted seemed to fit the brief well.
Get the accessible recipes here
We’re hiring!
Smart speaker listening is flying, yet most smart speaker impressions are still being treated like any other digital audio which doesn’t sit well with us. At Say It Now we have a wealth of tools, technology, tactics and experience to optimise smart speaker inventory and a bold ambition to own the category. We create smart speaker specialist creatives to A/B test as standard as well creating an Alexa+ compatible component delivering best in class Smart Speaker audio outcomes. Essentials for the role: – Ambitious, commercially sharp and mildly impatient. – At least 4 years audio sales experience – Ability to offer glowing references from colleagues and clients – Confident, concise and convivial If you want to operate in a high growth, leading edge environment with a company with a mature #AI powered offering in a high growth sector of the market, please send me an incredibly compelling DM putting yourself or another forward.
Cannes
A couple of days in Cannes await next week.
If you’d like to meet I’ll make the time, this year I’m specifically looking to connect with more partners keen to ride the wave of voice powered advertising.
Listen up!
This is a real “deep dive” I’ve known Adam Jennings for about 15 years and his approach in the Awaiting Approval Podcast series is to find the human stories. Sometimes I feel these interviews can feel like advertorials, not this time. Stoked Adam labeled this episode ‘conviction’, proud that’s come through in the rambling stories of my lived experiences. Highly recommend digging through the rest of the episodes, honoured to be in such a high calibre cohort. Would love your feedback and as my kids would emphatically say: “Please like and subscribe!” Here’s a YouTube link
Say It Now’s Data Studio
What if you could optimise your voice campaign mid flight, and see goal conversion climb the following week?
That’s exactly what clients are doing inside the Say It Now Data Studio.
Our dashboard gives brands, agencies, and partners a direct line into what’s actually happening with their campaign, making real time adjustments based on live performance data. This agility is translating directly to tangible outcomes.
📊 Metrics that matter:
- Voice Through Rate (VTR)
- Sessions vs Impressions
- Goal Completions + Goal Conversion Rate
- Utility Activation (reminders set, links sent, add to basket, API triggers)
We wrote a full article all about it!