Alexa, Open Dominos

Dominos successfully ran its first Actionable Audio Ad campaign with us in Q4 of 2022!

Smart speaker listeners who heard the Domino’s advert on digital radio stations and via Spotify have been able to access promotional offers directly using simple voice commands. Listeners simply say “Alexa, open Domino’s” to their smart speaker to access more product information or promotional deals straight away by downloading the Domino’s app.

Building on the enormous success of its first-ever Christmas ad featuring a yodeling choir, this latest innovation from Domino’s gives customers and fans another way to access its fabulous range and exciting promotions, without even taking their eyes off the big match. The Domino’s World Cup campaign followed two other actionable audio campaigns earlier in November that offered a range of Domino’s discounts and promotions. All three campaigns direct the listener to say “Alexa, open Dominos” where they are then able to request a link to download the Domino’s mobile app. 

Charles Cadbury, CEO, Say It Now, says:

“Domino’s has long been one of the smartest and savviest marketers in the UK, using sophisticated campaigns of discounts and promotions to drive customers towards their favourite pizzas and sides. Say It Now’s actionable audio adverts deliver immediacy and convenience for Domino’s customers hungry to get their hands on their favourite pizzas and access the latest deals. Harnessing data and creativity, this is exactly the kind of campaign that our technology has been created to facilitate.”

Want to test it out? Just say “Alexa, Open Dominos” to your Amazon Echo device!