Friday, July, 29th 2022
Smart speaker ads generate powerful responses in the human brain that can help build deeper connections between brands and consumers, new research from Neuro-Insight, commissioned by Octave Audio, Say It Now and Xaxis, has revealed.
Thursday, June, 16th 2022
Say It Now, the London-based, leading adtech firm specialising in voice commerce, has agreed to an exclusive partnership with Havas Media Group (HMG) to act as the group’s partner in voice commerce in Canada. Launched in 2018, Say It Now is a voice marketing and commerce business with a unique product set in a rapidly […]
Wednesday, June, 15th 2022
Specsavers has launched a digital radio ad campaign in which Amazon smart speaker users will be able to book hearing tests online after using a voice command. Smart speaker listeners who hear the ad on digital radio channels will be able to say “Alexa, open Specsavers Hearing”. A booking link is then sent to their […]
Tuesday, April, 12th 2022
Our CEO, Charlie Cadbury features in this piece by Morning Brew on how smart speakers offer opportunities for voice interactivity in advertising. Interacting with an audio ad is the equivalent of clicking online, essentially offering real-time information about not only what creative is most effective, but also when it’s most effective.