Tuesday, August, 2nd 2022
At an event about the future of audio, it was only right to do a deep dive into smart speakers and the advertising opportunities they present. Actionable audio ads, which consumers interact with by speaking, have only been active for around two years but are already revolutionising how brands communicate with their audiences. Demi Abiola, […]
Friday, July, 29th 2022
Smart speaker ads generate powerful responses in the human brain that can help build deeper connections between brands and consumers, new research from Neuro-Insight, commissioned by Octave Audio, Say It Now and Xaxis, has revealed.
Thursday, June, 16th 2022
Say It Now, the London-based, leading adtech firm specialising in voice commerce, has agreed to an exclusive partnership with Havas Media Group (HMG) to act as the group’s partner in voice commerce in Canada. Launched in 2018, Say It Now is a voice marketing and commerce business with a unique product set in a rapidly […]
Wednesday, June, 15th 2022
Specsavers has launched a digital radio ad campaign in which Amazon smart speaker users will be able to book hearing tests online after using a voice command. Smart speaker listeners who hear the ad on digital radio channels will be able to say “Alexa, open Specsavers Hearing”. A booking link is then sent to their […]
