What a month at Say It Now! We’ll focus on matters within, interviews, podcasts and pizzas.
August delivered on a few long-awaited promises. Firstly to be interviewed by Bret Kinsella on the Voicebot.ai podcast, we then went live with Pizza Hut (which got a great write-up in Campaign) and we’re starting to publish the long form videos of our US trip starting with Les Hollander from DAX.
This month we’re helping host Ale 3.0 again on Thursday 30th and will be catch up with faces old and new. Non Ale drinkers are more than welcome, a very casual meetup!
Feels like the new term has started apace. Stay tuned, we’ve got so much coming up in September!
Alexa, Open Pizza Hut Delivery!
Our newest campaign with Pizza Hut is now live!
Pizza Hut were looking for a new way to increase brand awareness and send discount codes to their customers. They used Actionable Audio Adverts here to drive customers into a simple, voice-first experience, to get the discount code sent to their phone. We’ve articulated the benefits of a campaign like this in the below slide:
Voicebot podcast – Dive into the rise of Actionable Audio Ads
He discusses the effectiveness of integrating consumer touchpoints through smart speakers, radio, and marketing campaigns to drive conversions. He also reviews recent neurological research on how consumers respond to these campaigns.
Listen now, and you might be able to hear a few company secrets Charlie was too excited about not to share! Available on all your favourite podcast streaming services.
“Now because of voice with deeper engagement and attribution, and being able to better understand consumer behaviour, I’d like to see audio as a medium get a bigger share of marketing dollars going forward.” Les Hollander, CEO, DAX North America
In the second of a 12-part series of interviews exploring the future of actionable audio advertising, Charlie and Norbert interview Les Hollander. They talk about how powerful voice assistants can be to support the massive growth in audio as it enters the next stage of it’s digital revolution
To find out more watch the full interview now!
We say Goodbye to our Marketing Assistant, Eleanor Wirth, and wish her all the best in the future!
Read her goodbye blog here!